Diesel forward Privacy policy

Effective Date: 12/30/2021

This Diesel Forward Website Privacy Policy (the “Policy”) applies to your use of any website, mobile application or other online service that links to the Policy (collectively, the “Website”), including, but not limited to, https://www.dieselforward.com, https://df-order.disnet.com, https://parts.alliantpower.com, https://www.alliantpower.com, https://dfwarranty.dieselforward.com/, https://dfwarranty.alliantpower.com/ and https://dfwarranty.dieselforward.com/. The Policy explains what information Diesel Forward, Inc., Diesel Forward International, Inc., and its/their affiliates, parents, subsidiaries, officers, owners, directors, employees, agents, and representatives (collectively, the “Company”, “we”, “our” or “us”) collect in connection to your use of the Website, how the Company uses that information, how the Company processes and protects any personal information it obtains, and under what circumstances (if any) the Company may disclose any personal information it obtains to any one or more third parties.  The Policy also explains how you can contact the Company with respect to its privacy-related practices, and/or any rights you may have concerning the information we collect.    


  • Personal Information That The Company May Collect From You

The Company collects personal information about you in various ways, including, but not limited to, through your visitation to and/or use of the Website, your communications with the Company, your submission of product orders, and your submission of job applications.  The Company may collect the following types of personal information (as permitted under applicable law):

  • contact information (such as name, postal address, email address, mobile telephone number, landline telephone number and similar information);

  • username and password when you register on or through the Website; and

  • other information you may provide to the Company, such as through the “Contact” feature on the Website.

Additionally, if you apply for a position with the Company or are already an employee of the Company, we may collect the following types of personal information (as permitted under applicable law):

  • date of birth;

  • gender or gender identity;

  • employment history;

  • education history;

  • bank account information;

  • Social Security number, national identifier or other government-issued identification number;

  • citizenship and work authorization status;

  • benefits information;

  • tax-related information;

  • information provided by references; and

  • other information you have provided to the Company in connection to your employment and/or interest in obtaining employment.

Following your provision of clear consent, the Company may also collect the following:

  • information concerning disabilities and health; and

  • information regarding the results of drug tests, and background checks.

Finally, if you are an employee, the Company may collect information you provide to us about other individuals, including emergency contact information.

  • How The Company Uses The Personal Information It Collects From You

The Company collects and uses the personal information referenced above for one or more of the following purposes (as permitted under applicable law):

  1. To process payments and transactions relating to you and/or your business;

  2. To create and manage online accounts;

  3. To contact you to address your questions and concerns, and/or regarding applicable changes to the Website, the Policy or the Terms of Use applicable to the Website;

  4. To improve the Website and/or other aspects of the Company’s, and/or its products and services;

  5. To send promotional materials, alerts regarding available products and other communications;

  6. To communicate about, and administer participation in, special events, promotions, programs, offers, surveys, contests and market research;

  7. To assess your suitability for employment with the Company;

  8. To identify your location (e.g., for purposes of employment, marketing or transactions);

  9. To identify and protect against fraud and other unlawful activity, claims and other liabilities;

  10. To comply with various federal, state and local laws relating to employment;

  11. To comply with other applicable legal requirements, contractual obligations and internal policies;

  12. For purposes disclosed to you at the time you provide the Company with the personal information; and

  13. For other legitimate business purposes.

All collection of the foregoing information will be carried out based on sufficient legal grounds.  These grounds may include, but are not limited to, the following:

  • Your consent, where required by applicable law; and/or

  • To ensure that the Company complies with applicable legal requirements or contractual obligations.

You have the right to object to the Company’s collection and processing of certain of the information it collects.  If you wish to raise an objection, please do so through the contact information set forth below.  Please note, however, that if you exercise your right to object, that act may adversely impact your ability to use the Website and/or the Company’s ability to deliver products and/or services to you.

  • The Company May Use Automated Data Collection Methods To Collect Additional Information Relating To Your Use Of The Website

When you visit the Website, the Company may collect certain information relating to your visit by automated means.  This information (collectively, “Usage Information”) may include the following: IP address, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken on the Website, dates and times of visits to the Website and other usage statistics.

The Company may collect Usage Information through the use of various methods and technologies.  These methods and technologies may include, but are not limited to, the following:

  1. Cookies.  A cookie is a data file placed on an electronic device (“Device”) when it is used to visit the Website. HTML5 cookies can be programmed through HTML5 local storage and do not require a plug-in. Regular cookies may generally be disabled or removed by tools that are available as part of most commercial browsers, and in some but not all instances can be blocked in the future by selecting certain settings. Each browser you use will need to be set separately and different browsers offer different functionality and options in this regard. Also, these tools may not be effective with regard to HTML5 cookies. Please be aware that if you disable or remove cookies or HTML5 cookies on your Device, some parts of the Website may not function properly and/or may not be available to  you. In addition, please note that when you revisit the Website, your ability to limit cookies will be subject to your browser settings and limitations.

  2. Web Beacons. Small graphic images or other web programming code called web beacons (also known as “1x1 GIFs” or “clear GIFs”) may be included on the Website’s pages and messages. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including, without limitation, to count visitors to the Website, to monitor how users navigate the Website, to count how many e-mails were actually opened and/or to count how many particular articles or links were actually viewed.

  3. Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the Website, such as the links you click on. The code is temporarily downloaded onto your Device from our web server or a third-party service provider, is active only while you are connected to the Website, and is deactivated or deleted thereafter.

  4. ETag, or entity tag. A feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. ETag tracking may generate unique tracking values even where you block HTTP, Flash, and/or HTML5 cookies.

To the extent required by applicable law, we will obtain your consent before collecting Usage Information using automated means.

  • Third-Parties May Also Use Automated Means To Collect Usage Information

Providers of third-party apps, tools, widgets and plug-ins on the Website may also use automated means to collect Usage Information relating to your use of the Website.  This information is collected directly by the providers of the features and is subject to the privacy policies or notices of these providers. Subject to applicable law, Diesel Forward is not responsible for and has no control over the information practices of these third parties.

  • How The Company Uses The Usage Information It Collects From You

The Company may use Usage Information for a number of different purposes, including, but not limited to:

  1. Preventing fraudulent activity;

  2. Improving Website security;

  3. Customizing use of the Website;

  4. Improving the content, products and/or services offered through the Website;

  5. Delivering content tailored to the interests of the users of the Website and the manner in which those users use the Website; and

  6. Managing the Website and/or other aspects of the Company.

  • The Company May Use Third-Party Analytics Services

The Company may also use third-party analytics services on the Website, such as those of Google Analytics. The analytics providers that administer these services use technologies such as cookies, web server logs and web beacons to help us analyze your use of the Website. The information collected through these processes (including IP address, and other Usage Information) may be disclosed to these analytics providers and other relevant third parties who use the information, for example, to evaluate use of the Website.  You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. 

  • The Company May Use Profiling And Interest-Based Advertising

The Company may collect information about your online activities on the Website to provide you with advertising about products/services personalized to your interests.  The Company may also obtain information for this purpose from third-party websites on which we post advertisements.

You may see Diesel Forward advertisements on other websites because the Company may engage third-party advertising networks.  Through such advertising networks, the Company may be able to track your online activities by collecting information through automated means, including through the use of third-party cookies, web server logs, pixels and web beacons.  The information we may collect from the advertising networks could include data about your visits to sites that display Diesel Forward advertisements, including the specific pages or advertisements you view and/or the actions you take on the sites.  To learn how to opt out of this ad network interest-based advertising, please visit aboutads.info/choices/.  To the extent required by applicable law, we will obtain your consent before using your information for interest-based advertising.

  • How The Company May Process And Protect Personal Information It Obtains From You

The Company processes the personal information and Usage Information it collects for the purposes defined above and for a specific period of time (but, generally speaking, not for a longer period of time than is necessary).  The Company takes steps to ensure that your personal information is not kept for a longer period of time than is necessary.

The Company maintains various safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.  To help ensure adequate security of that information, the Company may apply one or more of the following security measures as appropriate:

  • Encryption of data in transit;

  • Strong user authentication controls;

  • Strong network infrastructure; and

  • Network monitoring.

Notwithstanding the foregoing, however, please note that no information transmission over the Internet or mobile networks, or electronic or physical storage of information can be guaranteed to be completely secure.  Consequently, you agree that you use the Website and transmit any and all information to the Company at your own risk. 

  • Information The Company May Share To Third Parties

The Company does not disclose personal information that it collects about you except as described in the Policy or in a separate notice provided to you in connection to a particular activity.  The Company may share personal information with third parties who perform services on the Company’s behalf.  The Company does not authorize these third parties to use or disclose the information except as necessary to perform services on the Company’s behalf or to comply with applicable legal requirements.  

In addition, the Company may disclose personal information about you: (i) if the Company is required to do so by law or legal process; (ii) if the Company receives a lawful disclosure request or demand from law enforcement authorities or other government officials; and (iii) if/when the Company believes disclosure is appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.  The Company also reserves the right to transfer personal information the Company may have about you in the event it sells or transfers all or a portion of its business or assets.

In addition, the Company may share information other than personal information, such as certain Usage Information, with third parties. 

  • Your Rights In Connection To The Collection Of Information Described In The Policy 

When authorized by applicable law, you may exercise certain specific rights.  California residents should look here for the Company’s updated California Privacy Policy. For all other questions regarding your rights, please contact the Company using the contact information set forth below. 

  • The Company May Update The Policy Periodically

The Company reserves the right to change the Policy prospectively to address changes in the Company’s privacy practices and/or applicable law.  Any revised policy will become effective upon the posting of a revised policy and your subsequent use of the Website.  EACH AND EVERY TIME THAT YOU USE THE WEBSITE, THE POLICY AS IT THEN READS WILL GOVERN YOUR USE AND ANY COLLECTION OF INFORMATION RELATING THERETO.  AS A RESULT, THE COMPANY STRONGLY ENCOURAGES YOU TO REVIEW THE EFFECTIVE DATE SET FORTH ABOVE WHEN YOU USE THE WEBSITE.

  • How To Contact The Company

If you have any questions or comments about the Policy, or if you would like to exercise any rights you may have relating to the subjects addressed above, please write to:

Diesel Forward
Attn: Chief Information Officer
6167 Pepsi Way
Windsor, WI 53598