Diesel Forward California privacy policy

Last Updated: _12/30/2021_

This Diesel Forward California Privacy Policy (the “CaPP”) applies to “California Consumers” as defined by the California Consumer Privacy Act (“CCPA”), and supplements the Diesel Forward Website Privacy Policy (the “Privacy Policy”). Generally speaking, “California Consumers” means persons who are California residents. In the event of any conflict between the CaPP and the Privacy Policy, the CaPP will control with respect to California Consumers. For purposes of the CaPP, the terms “Diesel Forward”, the “Company”, “we”, “our” and “us” will refer to Diesel Forward, Inc., Diesel Forward International, Inc., and its/their affiliates, parents, subsidiaries, officers, owners, directors, employees, agents, and representatives.

The CCPA provides California Consumers with several rights, including the following: the right to know what Personal Information is collected about them; the right to know how their Personal Information may be used; the right to know to whom their Personal Information is disclosed; the rights to request access to and/or deletion of their Personal Information; and the right to request that their Personal Information not be sold under certain circumstances.

Through the CaPP, Diesel Forward will identify the Personal Information the Company may collect and share, explain the privacy rights of California Consumers, and provide one or more ways for California Consumers to exercise their rights. 

  • Categories Of Personal Information That The Company May Collect/Share

“Personal Information” means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California Consumer or California Consumer household. The Company may collect Personal Information from California Consumers when they interact with the Company online (through our websites, our other websites) or offline (such as through employment-related paperwork). The Personal Information the Company may collect from California Consumers will depend on the nature of the Company’s interaction with the California Consumers, but can include the following categories of information that the Company has collected in the preceding twelve (12) months:

Categories of Personal Information Collected

Categories of Sources

Purpose of Collecting/Sharing

Categories of Third Parties to Whom the Company May Disclose Personal Information

Identifiers - such as a real name, signature, postal address, email address, phone numbers, unique personal identifier, internet protocol (IP) address, account username, social security number, driver’s license number, passport number, and/or other similar identifiers.

  • California Consumers (directly from them).

  • Consumer reporting agencies and other third parties who verify the information provided by California Consumers.

  • Third parties who help us maintain the accuracy of our data and data aggregators that help us complete and enhance our records.

  • Third parties that provide digital marketing and analytics services for the Company using cookies and/or similar technologies that may contain unique identifiers.

  • Providing the Company’s products and services.

  • Administering, managing, and improving the Company’s products, and services.

  • Communicating with California Consumers regarding the Company’s products and services.

  • Reviewing a California Consumer’s interest in employment with the Company.

  • Enrolling a California Consumer in one or more benefit plans or matters relating to their employment with the Company.

  • Reviewing and better understand the needs, preferences, and interests of California Consumers and other customers/potential customers.

  • Conducting internal business analysis and market research.

  • Advertising and product promotion.

  • Administering, providing access to, and securing the Company’s information technology systems, websites, applications, databases, and devices.

  • Complying with legal obligations.

  • Identifying California Consumers and their device(s) for any/all purposes identified above, including to monitor their use of and interactions with products, services, and advertisements for such purposes and/or to help ensure the preservation of privacy.

  • Authorized/legal representatives.

  • Third-parties that help administer, manage and analyze our employee benefit plans.

  • Third parties with whom the Company has joint marketing and similar arrangements.

  • Payment processors, financial institutions, and others as needed to complete transactions and for authentication, security, and fraud prevention.

  • Third parties who deliver the Company’s communications, such as the postal service and other couriers.

  • Other third parties as necessary to complete transactions and provide the Company’s products/services.

  • Third parties who provide marketing and data analytics services.

  • Third party network advertising partners.

  • Third parties who assist with the Company’s information technology and security programs.

  • Consumer reporting agencies.

  • The Company’s lawyers, auditors, and consultants.

  • Legal and regulatory bodies and other third parties as required by law.

Employment or Education-Related Information – including education level/location, resume information, previous work/employment experience, and/or other similar information.

  • California Consumers (directly from them).

  • Evaluating California Consumers for potential employment with the Company.

  • Legal and regulatory bodies and other third parties as required by law.

  • The Company’s lawyers, auditors, and consultants.

  • Authorized/legal representatives.

Financial information - including bank account number, credit or debit card number, or other financial information.

  • California Consumers (directly from them).

  • Third parties who assist with fraud prevention, detection, and mitigation.

  • Providing the Company’s products and services.

  • Providing compensation to California Consumers who are employees of the Company.

  • Comply with legal and regulatory obligations.

  • Benefits providers (relating to employees only)

  • The Company’s lawyers, auditors, and consultants.

  • Authorized/legal representatives.

  • Legal and regulatory bodies and other third parties as required by law.

Medical/Biometric Information - including any information pertaining to benefits administration, accommodations and/or medical leave.

  • California Consumers who become/are employed by the Company (directly from them).

  • Administering, analyzing and/or improving employment benefits.

  • Administering, analyzing and/or improving the Company’s accommodation and leave practices.

  • Complying with legal and regulatory obligations.

  • Benefits providers.

  • The Company’s lawyers, auditors, and consultants.

  • Authorized/legal representatives.

  • Legal and regulatory bodies and other third parties as required by law.

Protected Characteristics - such as race, color, national origin, age, gender, disability, religion, sexual orientation, and any other classification protected by California and/or federal law.

  • California Consumers who become/are employed by the Company (directly from them).

  • Administering, analyzing and/or improving the Company’s accommodation and leave practices.

  • Complying with legal and regulatory obligations.

  • Benefits providers.

  • The Company’s lawyers, auditors, and consultants.

  • Authorized/legal representatives.

  • Legal and regulatory bodies and other third parties as required by law.

Commercial Information - including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

  • California Consumer (directly from them).

  • Consumer reporting agencies.

  • Administering, managing, analyzing, and improving the Company’s products and services.

  • Communicating with California Consumers regarding our programs, products, and services.

  • Analyzing the needs, preferences, and interests of California Consumers, as well as those of other consumers.

  • Conducting internal business analysis and market research.

  • Monitoring, investigating, and enforcing compliance with the Company’s policies and regulatory requirements.

  • Complying with legal and regulatory obligations.

  • Authorized/legal representatives.

  • Third parties with whom the Company has joint marketing and/or similar arrangements.

  • Payment processors, financial institutions, and others as needed to complete transactions and for authentication, security, and fraud prevention.

  • Other third parties as necessary to complete transactions and provide our products/services.

  • Consumer reporting agencies.

  • The Company’s lawyers, auditors, and consultants.

  • Legal and regulatory bodies and other third parties as required by law.

Internet/Network Activity Data - Internet or other electronic network activity information, such as browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement.

  • The computer and mobile devices of California Consumers when they visit or interact with the Company’s websites and online platforms.

  • Third party advertising partners and other third parties who provide digital marketing services.

  • Third parties that provide website and online security services.

  • Administering, managing, analyzing, and improving the Company’s programs, products, and services.

  • Analyzing the needs, preferences, and interests of California Consumers, as well as those of other consumers.

  • Advertising and product promotion.

  • Engaging in joint marketing initiatives.

  • Administering, providing access to, monitoring, and securing the Company’s information technology systems, and websites.

  • Monitoring, investigating, and enforcing compliance with our policies, product/service terms and conditions, and legal and regulatory requirements.

  • Complying with legal and regulatory obligations.

  • Identifying California Consumers and their device(s) for any/all purposes identified above.

  • Authorized/legal representatives.

  • Third parties with whom the Company has joint marketing and similar arrangements.

  • Third parties who provide marketing and data analytics services.

  • Third party network advertising partners.

  • Third parties who assist with the Company’s information technology and security programs.

  • The Company’s lawyers, auditors, and consultants.

  • Legal and regulatory bodies and other third parties as required by law

Sensory Information – audio information (e.g., a recording of a customer service call).

  • California Consumer (directly from them).

  • Administering, managing, analyzing, and improving the Company’s programs, products, and services.

  • Analyzing the needs, preferences, and interests of California Consumers, as well as those of other consumers.

  • Monitoring, investigating, and enforcing compliance with our policies, product/service terms and conditions, and legal and regulatory requirements.

  • Complying with legal and regulatory obligations.

  • Authorized/legal representatives.

  • Payment processors, financial institutions, and others as needed to complete transactions and for authentication, security, and fraud prevention.

  • Other third parties as necessary to complete transactions and provide our products/services.

  • The Company’s lawyers, auditors, and consultants

  • Third parties who assist with fraud prevention, detection, and mitigation.

  • Our lawyers, auditors, and consultants.

  • Legal and regulatory bodies and other third parties as required by law.


  • Diesel Forward Has Not Sold/Does Not Sell California Consumers’ Personal Information

In the last twelve months, Diesel Forward has NOT sold any Personal Information pertaining to California Consumers to any third parties and will not sell such information going forward.

  • The Rights Of California Consumers Under The CCPA

The CCPA provides California Consumers with specific rights. These rights include the following:

  1. The Right to Know. California Consumers have the right under the CCPA to request that the Company disclose to them: a) the categories and specific pieces of Personal Information the Company has collected about them; b) the categories of sources from which the Company collected the information; c) the categories of Personal Information that the Company has sold or disclosed to a third party and the categories of recipients of that information; and d) the business or commercial purpose(s) for the Company’s collection, disclosure and/or sale of the Personal Information that pertains to them.

  2. The Right to Deletion. California Consumers have the right under the CCPA to provide a verifiable request to Diesel Forward for the deletion of any Personal Information that the Company has collected about them.  

  3. The Right to Opt-Out. California Consumers have the right under the CCPA to opt-out of the sale of their Personal Information.

  4. The Right to Non-Discrimination. California Consumers have the right not to be discriminated against for exercising any of their rights under the CCPA.

  • How California Consumers May Exercise Their Rights

The Company will respond to requests made pursuant to applicable law so long as it can verify the individual submitting the request. California Consumers can exercise their rights by: 1) emailing a request to webmaster@dieselforward.com; or 2) contacting Diesel Forward by telephone at: 800.735.7358. 

To process any request for access or deletion, the Company must be able to verify the identity of a California Consumer to a reasonable degree of certainty. To verify that identity, California Consumers must provide the required information when completing the online request form or making a telephonic request, including by providing the last 4 digits of the California Consumer’s social security number. The Company will ask California Consumers to provide their contact information and additional identifiers based on their relationship with the Company. Before the Company processes the request, it will match these data points with a third-party identity verification service and data points the Company currently maintains to verify the California Consumer’s identity.

A California Consumer may also submit a request through an authorized agent. To submit such a request, an authorized agent must submit either a power of attorney that complies with California law and reflects that he/she represents the California Consumer who the agent claims to represent, or a document executed by the California Consumer that authorizes the agent to make the CCPA request on the California Consumer’s behalf. The Company may also request that the California Consumer follow the process above to ensure that his/her identity is appropriately verified.

  • Certain Limitations May Appy To The Efforts Of California Consumers’ Efforts To Exercise Their Rights

Please note that the Company may not be required to provide California Consumers with any of the specific pieces of information the Company has collected about them or delete any related information if the Company is unable to verify their identity.

In addition, the Company may not be required to delete certain information under certain circumstances. The CCPA includes exemptions providing that the Company does not have to delete data that, for example, is necessary to comply with applicable legal obligations, complete a transaction, detect security issues, or for certain other internal purposes.

  • Diesel Forward May Make Changes To The CaPP

Please take notice that Diesel Forward may modify the CaPP at any time and from time to time.  The date of the most recent updates or revisions will appear at the top of the CaPP, above. 

Please direct any questions regarding the CaPP to webmaster@dieselforward.com  

Thank you for your interest in Diesel Forward and/or its products and services.